BUSINESS QUIZ PACK - 02

Q No.01 : Name the person who coined the term "Management by Wandering Around (Walking About)", and popularly known as MBWA?
ANS : Tom Peters
Q No.02 : Who coined the term "Generation X"?
ANS : David Copeland
Q No.03 : Who postulated the concept of "Learning Organisation"?
ANS : Peter Senge
Q No.04 : The father of Motivational Research once said, "Product image have been a key aspect of consumer behaviour studies". Identify the person?
ANS : Dr.Ernest Dicther
Q No.05 : "Cocooning" and "Cashing out" are the terms coined by which management writer and futurist?
ANS : Faith Popcorn
Q No.06 : Who pioneered the concept ESI, Emotional Surplus Identity, in the area of Management of Corporate Branding?
ANS : Shombit Sen Gupta
Q No.07 : Robert Kaplan and David Norton developed the concept which links company's current actions to its long term goals. Name the concept?
ANS : Balanced Scorecard
Q No.08: Which management term is derived from the Greek word which means "Art of the General"?
ANS : Strategy
Q No.09 : In management jargon what is known as "Semiotics"?
ANS : Study of symbols and signs and their impact on consumer behavior
Q No.10 : Which management term originated from the book "Small is Beautiful" authored by Michael Shumacher?
ANS : Small is Beautiful
Q No.11 : In the world of trade and commerce what is special about the commissioning of Monte dei Paschi si Siena in Italy in 1742?
ANS : First Trading Bank in the world.
Q No.12 : Which bank is promoted by 20th Century Finance Corporation and Keppel Tatlee Bank of Singapore in India?
ANS : Centurion Bank
Q No.13 : Name the term used for depreciating a company's intangible assets?
ANS : Amortization
Q No.14 : This term is derived from the Greek word 'Oikanomia' means "House Management". What is it?
ANS : Economy
Q No.15 : What is known as the cost of living index which represents the goods and services purchased by consumers?
ANS : CPI - Consumer Price Index
Q No.16 : How ABN-AMRO bank got it's present name?
ANS : ABN-Algemene Bank Nederland. AMRO- formed after the merger of Amsterdamsche Bank and Rotterdamsche Bank. Created after the merger of ABN & AMRO in 1991.
Q No.17: What is known as "Greenshoe Option" or "Overallotment"?
ANS : A typical underwriting agreement allows the underwriters to buy upto an additional 15% of shares at the offering price.The term originated from the Green Shoe company which first having this option.
Q No.18 : Name the first Indian woman CEO of a Foreign Bank?
ANS : Tarini Vaidya of KBC Bank India & South Asia
Q No.19 : Royal & Sun Alliance recently re-entered, after 29 years, to Indian financial market and it is the first foreign insurance company started operations here through a joint venture with an Indian company. Name the company?
ANS : Sundaram Finance
Q No.20 : He is the pioneer in mutual fund industry and often referred as the Father of Index Fund investing. He created the first S&P 500 Index fund. Identify this famous person?
ANS : John Bogle
Q No.21 : Name the marketing legend who first coined the word Privatisation in his book " The age of discontinuity "?
ANS : Peter F.Drucker
Q No.22 : This world famous direct marketing company was founded by Rich Devos and Jay Van Andel in 1959. Name it?
ANS : Amway
Q No.23 : What's the term used for adding nonessential features to make a product more appealing than it is?
ANS : Bells and Whistles
Q No.24 : Which company coined the term "Born Global" firms in the year 1993?
ANS : Mckinsey
Q No.25 : Name the personality who coined the term 'Marketing Myopia'?
ANS : Theodere Levitt
Q No.26 : What is known as "Demand Spillover"?
ANS : Sale of a product or brand in one country market generates demand in another country
Q No.27 : What is "double branding" in marketing parlance?
ANS : Usage of New and old brand names and logos
Q No.28 : Which international soap brand was marketed as having a purity of 99 44/100%?
ANS : Dove
Q No.29 : Which company launched '.Beat' range of hi-tech watches in India?
ANS : Swatch
Q No.30 : In bargaining terms what is known as "Cherry Picking"?
ANS : Bargaining by going from store to store to get the best deal.