Q No.01 : Who is referred as the "Kaizan Guru"?
ANS : Masaki Imai
Q No.02 : Who coined the term BPR- Business Process Reengineering?
ANS : Champy and Hammer in their book Reengineering The Corporation
Q No.03 : Who is known as the Father of Statistical Quality Control?
ANS : William Edward Deming
Q No.04 : In the Deming Quality cycle, what does PDCA mean?
ANS : Plan Do Check Act
Q No.05 : Dr.Joseph Juran is the pioneer in this concept. Which one?
ANS : Quality Engineering
Q No.06 : A quality philosphy was born in Motorola and later GE expanded the scope of this concept. The abstract of concept is reduced costs, increased efficiency and quality and increased profit. Name the concept?
ANS : Six Sigma
Q No.07 : Name the first Indian company in engineering sector recieved the famous TPM award from JIPM?
ANS : Sundaram Fasteners Ltd
Q No.08: Lawrence Miles conducted traditional cost reduction exercises on a number of companies' products. These led him to coin the term while he was working at General Electric Co. USA in 1947. What was the term ?
ANS : Value Analysis
Q No.09 : In 1950's Genichi Taguchi developed numerical methods to approach quality related problems. Which famuos corporation Taguchi belonged and developed all these quantitative methods?
ANS : NTT - Nippon Telephone and Telegraph
Q No.10 : Name the Israeli physicist who developed Optimised Production Technology (OPT) in the mid 1980s? He is also known for his famous book "The Goal".
ANS : Eliyahu Goldratt
Q No.11 : In print media what is a 'Bulldog Edition'?
ANS : A particular edition that is available earlier than other editions of the same publication
Q No.12 : What is known as "Advertising Allowance"?
ANS : Money provided for the purpose of advertising a specific product or brand provided by the Manufacturer to a distributor
Q No.13 : What is known as a "Bridge" in Television commercials?
ANS : Transition from one scene to another
Q No.14 : When the newspaper was first published in 1838 in Mumbai, it was known as 'The Bombay Times and Journal of Commerce'. How do we better know this today?
ANS : The Times of India
Q No.15 : In the entertainment industry, Ratikant Basu started a new television channel called TARA. what does TARA stand for?
ANS : Television Aimed at Regional Audiences
Q No.16 : Name the author of the book 'Avenues of Advertising'?
ANS : Ashok Roy
Q No.17: Name the famous Indian advertising agency created by Goutam Rakshit and Ashok Roy?
ANS : Advertising Avenues
Q No.18 : WPP is the parent company of J.Walter Thomson and group of companies. Expand WPP?
ANS : Wire and Plastic Products
Q No.19 : Alisha Chinai made her debut as a singer for an advertisement jingle. Name the brand for which she first lent her voice?
ANS : Farex
Q No.20 : What is the term used to describe the day which is divided into several time periods in Broadcast Media?
ANS : Daypart
Q No.21 : The degree to which people are willing to take chances is known as what?
ANS : Risk Propensity
Q No.22 : What does 'Peter Principle' state?
ANS : In a hierarchy, people tend to rise to their level of incompetence
Q No.23 : In Change management or general HR parlance what are Psychic Costs?
ANS : Stress, Strain and Anxieties that affect the inner self of a person during a period of change
Q No.24 : Which term is used to describe the use of a person's cultural reference points to evaluate others?
ANS : Ethnocentrism
Q No.25 : This term is derived from the typographer's word for a painting plate made from the previously composed type. Walter Lippman applied this word to perception in 1922. Since then it has became a term frequently used for perceptual errors. What is it?
ANS : Stereotype
Q No.26 : Who is widely recognised as the pioneer in Cognitive Theory?
ANS : Edward Tolman
Q No.27 : In an organisation if your feedback is like PIGS, what does it denotify?
ANS : Positive, Immediate, Graphic, Specific
Q No.28 : What is the systematic study of cause and effect of personal space requirements called?
ANS : Proxemics
Q No.29 : Expand COBRA?
ANS : Consolidated Omnibus Budget Reconicliation Act
Q No.30 : Name the effect of successes made by unions at the negotiating bench influencing the wages, working conditions and other terms of employment benefits for workers who are not yet the members of unions?
ANS : Spillover Effect
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